Time for Our Voice: Cultivators’ View on the Massachusetts Cannabis Market

A Shared Commitment to Transparency and Responsibility

At the Massachusetts Cannabis Coalition (MCC), cultivators play a vital role in shaping where this industry is headed. For us, being open and transparent isn’t just good business—it’s essential.

We aim to represent the cultivation community with honesty and authenticity: to acknowledge the realities we face, advocate for better systems, and reaffirm our shared responsibility to consumers and communities.

We’re proud of how far the Massachusetts cannabis market has come, but with growth comes complexity. The industry is evolving fast, and it’s time for an open conversation about what’s working, what isn’t, and what needs to change.

The Market Today: Progress and Pressure

Massachusetts cultivators have helped build one of the most regulated and consumer-focused cannabis markets in the country. That framework has fostered trust, safety, and accountability.

Yet behind the progress lie serious pressures—rising costs, increasing competition, and uneven rules across municipalities. Energy, labor, compliance, and testing requirements all carry heavy burdens.

Responsible regulation must find balance: protecting consumers without crushing small operators. Only then can we maintain a sustainable, equitable market that lasts.

What Being “Open and Responsible” Means to Cultivators

For cultivators, responsibility goes beyond compliance—it’s about stewardship.

• Transparency in cultivation – Being upfront about how we grow, what we use, and how we protect both the plant and the planet.

• Accountability to consumers – Ensuring every product meets high standards for quality, safety, and consistency.

• Environmental sustainability – Reducing waste, managing energy use, and embracing regenerative methods.

• Equity and inclusion – Supporting an industry that reflects the social justice principles behind legalization.

• Collaboration over competition – Working with regulators, retailers, and peers to strengthen—not fragment—the ecosystem.

Facing Challenges, Finding Opportunity

Our challenges are real—price compression, high compliance costs, inconsistent testing and labeling, and limited access to capital, especially for social equity licensees.

But these same pressures spark innovation. Cultivators are finding smarter ways to operate, improve sustainability, and connect directly with consumers who care about where and how their cannabis is grown.

That’s why it’s time for our voice to be heard—openly, confidently, and together. The industry must make space for all who are committed to doing this right.

A Forward Path

We, the cultivators of the Massachusetts Cannabis Coalition, stand united in our belief that transparency and responsibility are the roots of a healthy market.

We don’t speak for everyone—we speak for those striving to grow with integrity and purpose.

To our consumers: thank you for your trust and feedback.

To our regulators: let’s keep the dialogue going and build smarter systems together.

To our fellow operators: stay open, stay responsible, and stay true to the values that brought us here.

Because the future of this industry depends not on who grows the most—but on who grows with care.

About the MCC Cultivators

The cultivators of the Massachusetts Cannabis Coalition (MCC) represent a diverse group of licensed operators across the Commonwealth, dedicated to responsible growth, consumer safety, and equitable opportunity. Together, we advocate for transparency, sustainability, and collaboration to ensure a thriving future for all.

Learn more at https://www.masscannabiscoalition.org/aboutus.