If you’ve been in Massachusetts cannabis for any amount of time, you already know: this isn’t the Wild West anymore.

2025 marked a shift in the market for cultivators, once a market where your biggest problem was “How do I grow enough to keep up?”, now a market where strategy and execution are the deciding factor and keeping up with competition is a full time job. This transition has been a difficult one for cultivators to adjust to, yet brings positive opportunities as the market matures.

Here’s our take on the best of Massachusetts cannabis in 2025 — and what we think we’re heading into for 2026.